A MESSAGE FROM OUR FOUNDER, MAX BROWN...

"I created Lucid Hydration for the ones who can't sit still...the festival goers, FOMO-getters, adventure seekers, the ones who can't stop and won't stop. Lucid Hydration is for the people who try to live life to the fullest each and every day, no matter the circumstances. The ones who are first to show up and last to leave. The ones who aren't afraid to shake their tail feather on the dance floor…all night long. They are the risk takers, adrenaline junkies, go out and do sh*t kind of dreamers. If this sounds like you, join the ride. Go out and find the magic in this crazy world of ours. Who knows, it just might be clearer to find than you think."

A Clean Hydration Product Made By Real People for REAL Good Vibes

Hi! We are Max & Rachel.

We created Lucid Hydration with one purpose: to invite you into a passionate, healthy life. Lucid Hydration isn’t just our business—it’s an embodiment of our values, our energy, and our commitment to living vibrantly.

People often ask, “Is this YOUR business?” And yes, it is! Everything you see is done by the two of us. But it’s so much more than that. We’re building a movement that encourages you to feel your best, stay grounded, and thrive, no matter where you are in your journey. Whether you’re on the yoga mat, dancing to your favorite beats, or simply navigating your day, we want to support you in feeling fully hydrated, energized, and alive.

Lucid Hydration was born out of our shared belief that wellness should be effortless and nourishing in every aspect. We handpicked every ingredient to make sure it supports the mind, body, and spirit. Our goal is simple: to provide a product we’re proud to share with you—something that’s as authentic as the way we live.

Join us in living a vibrant, intentional life. Let’s stay hydrated, elevate our energy, and create lasting, positive change together. Welcome to the Lucid Hydration family!

  • MAX BROWN, Founder/CEO

    Max Brown is a personal trainer and professional baseball player. He is passionate about all things health, fitness and overall wellness. In the summertime, you can find him adventuring in the mountains or at EDM music festivals (with a bottle of water in his hand at all times).

    Learn more about Lucid Hydration 
  • RACHEL ALBO, Co-Founder

    Rachel Albo is a registered occupational therapist, personal trainer, and holistic wellness coach. She specializes working with women with autoimmune diseases which is why she is so passionate about all things mind, body and soul. You can find her jumping into alpine lakes, cooking delicious plant-based meals, or alongside Max - dancing her heart out at EDM music festivals (with a hydration backpack on).

    Learn More about Rachel 

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